Consulting Services for your Success

light

 

Consulting Services

G&M offers specialized consulting which delivers a complete end-to-end service for developers and agencies planning an international approach to their sales and marketing.

Rather than simply focusing on traditional direct-to-consumer programs, G&M specializes in B2B (business to business) solutions to help real estate professionals and developers achieve greater sales volume and long term relationships that endure from project to project. 

G&M Consulting helps our clients to create a network of top professional partnerships to deliver international sales. Once the structure has been established, G&M will then help you manage each succeeding stage.  Where necessary, G&M will appoint professionals with the required expertise and experience you need, and will manage their work to ensure they comply with your overall strategy.


Development Assessment

For developers who want to target international markets, this unique Development Assessment provides a comprehensive evaluation delivered to the client in report format.  The report, including G&M’s recommendations, can be used as an ongoing guide throughout the development, marketing and sales stages.

The Development Assessment helps define target markets, refine the product for better salability in the current market, and provide the broker network with all the information they need in order to sell the product.

If you wish, our experts can also help you every step of the way to realize the media and marketing plan laid out within your Development Assessment. 

This overview will include:

  • SWOT analysis of project
  • Positioning and branding analysis
  • Target market(s) defined
  • Competitor analysis
  • Documents and drawing's Analysis
  • Guide to refine product for the current market
  • Product and company overview
  • Market overview
  • Marketing objectives
  • Marketing strategy
  • Website and media strategy
  • Sales process strategy

Fractional Consultancy and Workshops

After a thorough analysis, G&M will help you determine if your project can be successfully sold under a fractional program, and if so, how best to structure your fractional sales.   Where necessary, we will connect your company with the appropriate Fractional specialist, and help you through each stage of the process. 

G&M fractional can assist with conception, packaging, pricing, finance, strategy, marketing and sales. Our network of professionals will provide a detailed project analysis and ensure that you are most effectively prepared for fractional sales.

G&M walks you through the process and helps you manage each piece of the puzzle.  We’ll even connect you with the appropriate fractional distribution network to deliver consistent sales. Fractional doesn’t have to be complex or mysterious.  Let G&M simplify the process and take you from conception to final sale.


Fractional Distribution

If your fractional product has already been determined and you are ready for sales, G&M will assist in setting up fractional broker and distribution networks for your fractional product.   We will analyze your target market and direct your distribution efforts to the most appropriate outlet.  We will manage your ground team throughout the process and help you to close sales.


Sales/Broker Network Creation, Maintenance and Management

Creating a sales and referral network is one of the most critical components to help you sell your project successfully in the current economy.  Yet, most companies do not thoroughly understand this process and find themselves spending a lot of money with little or no result.  We can help you change that.  
Through G&M’s extensive global network, we can provide assistance in building your international network of professional sales and referral partners.


We will review all existing sales agent agreements, create a sales partner criteria checklist for all existing and future partners, create a marketing plan to target new partners, and assist in exploiting all networking opportunities that will lead to future partnerships.

G&M can also help you create an in-house contact management system to effectively manage and motivate your network partners once you have them.  This tool can be used in-house, or, alternatively, your entire sales and marketing process can be outsourced to a team of professionals appointed and managed by G&M.


SUCCESS IN CENTRAL AMERICA: How to Grow Your International Real Estate Business. You don't know what you don't know!

Do you know that subtle cultural, social, and business differences can turn off a foreign buyer or investor?  Are you aware that you can send a buyer or investor running to your competition within the first five minutes of meeting without ever knowing why?  Learn key insights into how to conduct business in the international arena and how to use cultural differences to your advantage to win international clients.


Customer Service Boot Camp

Intensive coaching course for agents or agencies wanting to increase their customer base, referrals, and ultimately their bottom line.  

The course facilitator works directly with each of your staff to help them create a habit of critique and analysis, as well as with your Sales Manager to help them implement recommendations and techniques for lasting results.  With consistent application of the tools and recommendations in this course, your sales should increase and your bottom line should improve dramatically!


Preparation for Investors

This ongoing consulting service is designed for businesses or developers looking for investors.  Our experts will walk your team through preparation of documents that international investors require.  We will help you format the documents, and assist you in putting together a ‘knock ‘them dead’ presentation.

We have completed our task when you have a full set of detailed financial and presentation documents and are fully prepared to answer any investor’s questions. 


Preparation Workshops

G&M provides a range of specialized workshops through our Success Programs, which will assist you to effectively prepare for sales to international markets.   These workshops can be tailored to your needs, and if necessary, can be followed up to ensure that key points within the workshop are implemented within your group.

Workshops include:
  • Preparation for exhibitions, shows, and other networking events
  • Marketing material's analysis for an international audience
  • Sales staff training
  • Customer service for the international market
  • Preparation for investors
  • You Don't Know What You Don't Know
  • Success in Central America – navigating cultural, social, and business challenges that could hurt your business and cost you clients
  • Good, Better, Best – quality vs. quantity