Our Marketing & Promotion Services will put you ahead of your competition.

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Marketing & Promotion Services

Be better prepared and get ahead of your competition!

In today’s tough economic climate you need to watch every marketing dollar spent. We recognize the necessity to spend your budget only on something that will deliver real results.

With this in mind, G&M has created a series of consulting services and seminars to prepare you for exhibitions. These services have been proven to dramatically increase your results and ensure that every dollar is a true investment in marketing, not just an expense.

Marketing Materials Analysis

A 2-hour initial session with option to outsource the production of your marketing materials to the G&M team of professionals.

How do your promotional materials stack up against the competition? Does your brochure appeal to foreign buyers/investors? How do you design a stand that has impact and draws visitors? Does your website send the message you want it to send? Good promotional materials don’t have to cost a lot of money — we’ll show you how and why.

What appeals to you may not be what would sell your development to an international audience. To that end, we will analyze your materials to make sure you reach your target.

Topics include:

  • Review of your projects to ensure they would appeal to the target market
  • Review of all available marketing materials, website etc
  • Our recommendations on how to make the materials more effective with your target audience.
  • Assistance and tips on effective copy writing
  • Effective translation services which transcends cultural boundaries

Exhibition Preparation:

How to set goals and achieve your objectives for attending trade shows.

Have you exhibited at events in the past with limited results? Don’t let it happen again! Smart exhibitors know how to make exhibitions work for them. Learn how to get the most out of any exhibition you attend, and attract more buyers, more contacts, and sell more than the competition.

Topics include:

  • Top Trade Tips to maximize your ROI
  • Assigning roles and responsibilities to achieve your objectives
  • How to qualify and capture leads
  • Review of marketing materials for the event
  • Advice on stand layout and design
  • Definition of the key messages
  • Tips on how to draw a crowd

Preparation for Investors:

If a foreign investor came along today, would you be prepared to answer their questions – with the proper documentation? This interactive session is conducted with key decision makers within the company, and financial personnel. It reviews the documents investors will request, how to format them, and what data should appear. Also covers how to ‘talk to’ an investor, what objectives you should expect to achieve with your offering, and how to keep the investor interested as you move to closing.


Building an Effective Network of Brokers

A half-day abbreviated session, full-day detailed session or option to outsource the entire process to G&M to manage on your behalf.

Are you looking for international sales? Do you understand the benefit of building a strong network of partners to access multiple buyer markets? Have you tried to build your own network of agents – but they’re not delivering sales? This workshop will provide you with invaluable knowledge and insights on how to recruit, manage and motivate your partner network in order to deliver sales and referrals both now and in the future.

Topics include:

  • What are the benefits of building an international network of brokers and sales partners?
  • The Five steps to building an ‘active’ network
  • What are brokers looking for in a partner?
  • Tips on what to include in broker agreements
  • Assistance in producing a broker/partner website
  • What media to use to target international partners and assistance in creating the right marketing collateral to appeal to them
  • Tips on how to meet partners at networking events
  • “Working The Room”: Broker Networking. Tips on how to make key contacts and how to follow up to achieve lasting relationships that deliver results
  • Advice and tips on how to manage and motivate your network to achieve sales/referrals
  • How to create agent familiarization trips to your projects
  • How to create road shows and workshops to train your partners to deliver sales

Sales Training:

How to prepare your sales staff for international clients. Is your sales team costing you sales to foreign clients? Is your team able to understand and exploit cultural differences that lead to a sale? How confident are you that they understand why and how they need to follow up? This program will train your sales team with tried and tested techniques that enable them to more effectively spot a sales opportunity – and more importantly, CLOSE THAT SALE!

Topics include:

  • Structure of sales – understanding the entire process in order to achieve results
  • Effective preparation techniques to ensure you are ready to talk to the client without losing them in the first five minutes.
  • The key differences between telephone and face-to-face sales, tips on how to adapt your strategy accordingly and achieve sales
  • How to ask the ‘right’ questions to gain credibility and trust. Tips on how to gain information that will lead you to a sale.
  • How to build and maintain a relationship with the client
  • How to spot a sales opportunity
  • How to overcome objections or save a sale
  • Top techniques to ‘close that sale’

G&M also offers the following Auxiliary Services, as part of our complete end-to-end service:

  • Website design and redesign
  • SEO (Search Engine Optimization)
  • Design and printing of marketing materials specifically targeted to an international audience
  • Design and printing of exhibition stands to target exhibition audiences
  • Analysis and evaluation of your current sales system, and recommendations for making it more effective
  • Creation of in-house contact management databases and staff training for using them effectively